If branding works on consumers, shouldn’t it work on B2B buyers?
While being a CFO demands a high level of financial knowledge, your expertise in the field may cause you to gloss over some of the simplest parts of business budgeting.
The beauty of marketing software is that you can have unprecedented insight into how customers are actually using it and its various features. So why do so many product developers and product marketers make product decisions based on anecdotes and gut instinct?
A hybrid cloud system provides the flexibility and scalability organizations need for storage, without breaking the bank.
SSH has been quietly and efficiently providing encrypted, trusted access for two decades. However, the power it actually harnesses is widely unknown and, consequently, creating a major gap in identity access postures and risk to the resilience of enterprises.
The misalignment between sales and marketing is real. And it has real costs. Guest author Samantha Stone has some ideas about how to fix things.
Even 10 years in, the open source data architecture Apache Hadoop has not yet achieved its game-changing business potential just yet. Which lessons can it learn from the container shipping industry?
CFOs are no longer just gatekeepers of the finances; they are influential strategic players.
Are your IT an FinOps in lock step for what industry watchers are predicting will be the biggest M&A year on record?
Rather than being a luxury, hardware security modules (HSMs) are now table stakes for doing business securely in the IoT era.