Organizations that invest in customer analytics average a year-over-year increase in customer lifetime value of 7.6%, while those that don’t actually see lifetime value declining by 4.3% year-over-year.
Behavioral tracking and behavioral data can significantly boost conversion rates, enhance the precision of marketing personas, and enable sales to close marketing qualified leads (MQLs) more effectively. Behavioral tracking, however, isn’t a simple roadmap that will easily point us exactly where we want to go.
Here we look at some of the key considerations for data-driven marketing and content marketing that help to cultivate the mindsets of successful CMOs.
It’s not exactly a twelve step program, but if you’re trying to go beyond “batch-and-blast” marketing, here are three tenets to take to heart.
The ability to wear multiple hats has become a critical skill in many of our modern marketing roles. We need people, or groups of people who serve three key roles: the communicator, the strategist, and the distributor.
To help make the aspirational potential of high-quality content marketing a more attainable, easier reality, here are three practical options for enhancing your initiatives.