The intersection of both Microsoft and Linkedin’s offerings have sizable implications on marketing and sales.
Marketo is the last standalone marketing automation player out there. Will Vista Equity Partners work to keep it that way? Or is there a marketing cloud in Marketo’s future?
Account-based marketing can be complicated and even its definition is contested. To help sort things out, Andrew Moravick offers the 5 Ds of ABM.
Preparing to market or sell to the worst people can actually make it easier for you to communicate with the best people.
It doesn’t make sense to separate marketing success from sales success. It’s like saying that relievers (or starters) are the only ones who win games. Winning happens together or not at all.
Insight-driven insight is the must-have, mission-critical value-add that every disruptive, customer-centric, fully-leveraged marketing innovator is looking for. Come get some!
People talk about “social selling” like it’s some new thing. It’s not.
A lot of terms get thrown around in marketing today. What do they all mean?
Are your sales people going to market naked?
Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? Because, to put it bluntly, the dude is killing it in marketing right now!