Why has talk of account-based marketing seemed to sky-rocket over the past year or so? Has it suddenly transcended the typically slow progression of trial, error, improvement, and finally sophistication, that most good ideas have to go through before they stick?
What’s it like to learn data-driven marketing? It’s a lot like learning to fish using a rod and reel. Why? Because data-driven marketing always starts with a confusing, tangled-up mess!
Event marketing is no walk in the park. On top of travel and expenses, promotional challenges, limited resources, and the inevitable logistical woes (whether you are hosting or sponsoring), there is always the pressure to show a measurable and favorable ROI.
There are no spoilers in this post, and to cut right to the chase, that’s one of the biggest takeaways of the record-shattering box office performance of Star Wars Episode VII: The Force Awakens: The product was not given away too soon.
There is a science behind the effectiveness of aligning your marketing to the buyer’s journey!
Without content marketing, SEO could very well have faded into obscurity. Without the formulaic and data-driven framework of SEO best practices to build on, content marketing could have easily gone off the rails. They really are the perfect couple!
Are you analytical? Do you enjoy collaboration and working in teams? Are you focused on the customer? Have you considered a career in marketing?
How do you feel when it comes to your marketing efforts. Between your budget, your resources, and your bandwidth, are you feeling stretched too thin? Andrew Moravick wants to help.
On top of the daily challenges of marketing as usual, events test marketers’ public speaking skills, depth of product knowledge, problem solving abilities (both technical & situational), and much more.
From a marketing standpoint, viral videos are kind of like the arms of a T-Rex – they’re not gone, but they’re pretty much useless. The fact is, the majority of marketers who use video aren’t trying to go viral anymore.