When fighting for good content over bad stuff, what are you to do when someone cites marketing analytics that suggest that poorly crafted marketing materials are actually performing well?
When marketers lead with integrity, and work hard to become subject matter experts, they serve as vital assets to their organizations and highly visible representatives of their brands.
In marketing, you have to understand buyer personas. Adele Revella understands buyer personas.
Marketing, meet sales; sales, meet customer service; customer service, meet marketing. You all need to know each other!
In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. No deal is sealed until it’s been signed.
Just because you’re paying for a marketing automation platform doesn’t necessarily mean you have automated your marketing.
How does it actually feel to be a marketer right now? What are the implications? What keeps people up at night?
With the recent news that Google will be indexing tweets (again), the case for its use as a marketing tool just keeps getting stronger.
The more empowered your buyers are, the more likely they’ll want to independently manage their own buying journey.
“Internet performance” sounds like something that should strictly fall under the purview of IT, but when internet properties don’t perform, as a marketer, you’re usually the one whose neck is on the line.