Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.
The Organization for Economic Co-operation and Development wanted to understand trends related to technology investment. They turned to Aberdeen for help!
Artificial intelligence is poised to reinvent marketing. Will you be riding the wave? Or will it wipe you out?
Designers think that business people don’t appreciate the value of design. Business people think that designers care more about how things look than whether or not they produce results. How can we bridge this divide?
Marketers write a lot. That’s not to say that marketers write a lot of great stuff. Here’s how you can get better at this thing you have to do a lot.
Aberdeen’s Andrew Moravick wrote a post debunking the notion of “Account-Based Everything.” Engagio’s Jon Miller responds.
A recent article claimed that ‘content marketing’ means nothing. In this post, I respectfully disagree.
Customers visiting retail stores and chain restaurants want a seamless customer experience. When they walk in the door, however, they are anonymous. Can we change that?
Spoiler: Marketers can learn from the Super Bowl. Unfortunately, they might not like what they learn.
Can brands help us understand our place in the universe and give our lives meaning? Rethinking Prestige Branding: Secrets of the Ueber-Brands makes the argument that they just might.