Cision’s CEO Kevin Akeroyd describes his approach to selling a platform (rather than a point solution).
83% of marketers do content marketing. 60% of those marketers do it poorly. What are they getting wrong?
Can formal data governance policies and procedures really promote an agile use of data? Isn’t strong governance the opposite of agility?
Why guess what’s on your buyer’s mind? Why not write that mind?
Are B2B marketers mind readers? Do they have to be?
For companies large and small, data silos are a problem. Fortunately, there is a solution accessible to all.
What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.
How do you create marketing that serves instead of sells? We spoke with Ken Wincko, SVP of Marketing at Cision, to find out.
The Future M Conference last week gave us a taste of the future of marketing, but also reminded us that getting to the future might be a hard slog.