What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.
How do you create marketing that serves instead of sells? We spoke with Ken Wincko, SVP of Marketing at Cision, to find out.
The Future M Conference last week gave us a taste of the future of marketing, but also reminded us that getting to the future might be a hard slog.
You can’t have a complete view of your customer or your market if you are not using both structured and unstructured data. And the fact of the matter is, companies that do, do better.
Last week we hosted a panel discussion on data, technology, and B2B marketing. Here’s a quick snapshot of what we talked about.
The question posed by this post may seem absurd. But, if so, why should anyone speak with your sales reps?
A lot of companies claim to be customer-centric. The fact is, most companies (including yours) are probably not.
Content marketing dogma says you shouldn’t talk about yourself. Can it truly be avoided?
Sales organizations told us that price was the main reason that deals fail to close. We think it might be something else.