You can’t have a complete view of your customer or your market if you are not using both structured and unstructured data. And the fact of the matter is, companies that do, do better.
Last week we hosted a panel discussion on data, technology, and B2B marketing. Here’s a quick snapshot of what we talked about.
The question posed by this post may seem absurd. But, if so, why should anyone speak with your sales reps?
A lot of companies claim to be customer-centric. The fact is, most companies (including yours) are probably not.
Content marketing dogma says you shouldn’t talk about yourself. Can it truly be avoided?
Sales organizations told us that price was the main reason that deals fail to close. We think it might be something else.
Verizon announced that it will acquire Yahoo. Will this help advertisers?
Companies need to get better – and smarter – at customer experience management. Data management is crucial to this endeavor. Why are the majority still struggling?
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.
When 25 experts get together to share their visions for content marketing, do they see what you’re seeing?