Verizon announced that it will acquire Yahoo. Will this help advertisers?
Companies need to get better – and smarter – at customer experience management. Data management is crucial to this endeavor. Why are the majority still struggling?
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.
When 25 experts get together to share their visions for content marketing, do they see what you’re seeing?
You are collecting tons of customer data, but are you getting the whole picture?
Everyone wants to learn about the latest best practices and game-changing marketing tactics. But does this focus on tactics actually reveal that marketing is, in essence, amoral?
If someone completes and submits a form through your website, should you count that as a lead?
Content marketing played a role in the campaigns both for and against #Brexit. Did it move the needle?
How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
People have been talking about the importance of buyer personas for years. Why do so many still get them wrong?