You are collecting tons of customer data, but are you getting the whole picture?
Everyone wants to learn about the latest best practices and game-changing marketing tactics. But does this focus on tactics actually reveal that marketing is, in essence, amoral?
If someone completes and submits a form through your website, should you count that as a lead?
Content marketing played a role in the campaigns both for and against #Brexit. Did it move the needle?
How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
People have been talking about the importance of buyer personas for years. Why do so many still get them wrong?
I set out to learn about the launch of iContact en Español. What I got was a lesson on customer-centricity and customer experience design.
Can marketers stop using the word “love” when talking about how people feel about brands? Should they?
It can be very challenging for a founder CEO to find the right marketing partner. Why is that?
When FirstMark released their Big Data Landscape2016 infographic, Matt Turck pointed out that one little thing that has dampened the hype around Big Data: Taking advantage of its power is hard work!