Dan Lyons is out there currently promoting his new book, Disrupted. I had a chance to talk to him about the writing process, the state of brand journalism, and, of course, Steve Jobs.
It’s been said that “amateur data science” is one of the “enemies of big data.” Can hardcore questions about the statistics separate the amateurs from the pros?
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.
Hey, Marketer! Did you know that only 50% of marketers consider themselves “effective” or “very effective” at developing and executing a marketing strategy? Are you part of that 50% or part of the other 50%?
It doesn’t matter how much data you have collected or how artfully you have analyzed it. If the visual presentation is confusing, you’re wasting your time.
What’s more likely: converting a lead into a buyer or getting struck by lightning? (You won’t believe the answer!)
Online communities can certainly be valuable. But, are they worth the investment?
Intelligent use of data is key to creating great customer experiences online, but it’s not just about the data. As Jan Vels Jensen, CMO at Cxense explains, it’s about aligning the entire organization around the idea that your customer shouldn’t feel like a stranger.
The revelations from the so-called “Panama Papers” have been coming fast and furious this week, resulting in the resignation of the prime minister of Iceland; but how bad is the damage to American companies?
Can Small Data address the inadequacies of Big Data? In his new book, Martin Lindstorm argues that it can.