More than 50% of Dreamforce keynote time was dedicated to non-product, non-technology, non-SaaS topics, suggesting that that Salesforce.com and Marc Benioff have ambitions to make Dreamforce about much more than a user conference.
Recently, it was reported that marketing automation platform provider Act-On and the call tracking company Ifbyphone had announced a partnership that would bring the two technologies together – thereby expanding the reach of marketing automation beyond strictly digital channels.
With all the hubbub from Hubspot’s annual event, what can we actually take away?
In the world of marketing, customer experience can quickly become content, and modern marketers are increasingly factoring customer experience into their marketing plans.
Competitive advantage does necessarily (or only) come from defensible technological advantages, but by building on systems of competencies that are mutually reinforced.
Sometimes in the tech and marketing world, you look at an acquisition, scratch your head and ask, “Why?” LinkedIn’s acquisition of marketing automation firm Bizo, announced late Tuesday, however, is not one of those times.
In a world of competing claims, research gives us a touchstone. Even if we don’t agree with all the findings, it can help organize our thinking and challenge our assumptions. For marketers, the challenge with using research content is that it’s generally not designed or used with modern marketing in mind.
While I don’t subscribe to a “zero sum” philosophy when it comes to content marketing, it’s an obvious point to make that the quantity of available content is surpassing the availability of attention to consume it.
Your content must provide value to the reader by fulfilling their information needs, otherwise they’ll go elsewhere. Call it the law of content survival – content that’s best adapted to the information needs of the buyer will survive.
Just-in-time manufacturing involves the sophisticated coordination of suppliers delivering component parts at just the moment they’re needed in the manufacturing process.