We’ve talked before about how managing Big Data in the enterprise is a double-edged sword — there’s a lot of it coming into the business at a breakneck pace, but moreover, it’s more complex than ever.
Add to this the fact that many organizations lack real-time insight into customer needs and behavior, and that data-savvy employees of these companies can’t easily access data and analytical insight when they need it most. This isn’t a surprise, really — traditional on-premise business intelligence (BI) platforms, although effective at creating static views of historical information, fall far short when it comes to flexibility and speed.
So the questions really become for companies: How can I transform Big Data into “Fast Data” and hasten the decision process, so I can better serve my customers? Is my BI platform adaptable enough right now to even make this a reality?
To expand upon the solution to this customer service problem plaguing many enterprises, Aberdeen Group VP and Principal Analyst Michael Lock will discuss findings from his latest research in a live webinar on Thursday, June 9th, at 1 PM EDT. In the session entitled “Building an Adaptive Approach to Business Intelligence and Analytics,” you’ll learn:
- What business pressures drive the need for new approaches to BI
- Key practices that empower the analytical workforce
- Top strategies for understanding and meeting the needs of today’s customers
Be sure to register for the live webinar at 1 PM EDT on Thursday, June 9th. Even if you can’t make this time, be sure to register anyways — we’ll send you a link to the on-demand recording afterwards!