It’s sometimes hard enough getting the buy-in you need — AKA that little signature on the dotted line — for a major technology deployment like an analytics platform.
It’s even rarer that once you get this buy-in, you’ll find the C-level actively championing these analytical projects.
However, Aberdeen Group research shows that companies leveraging senior management as an engine to not only drive successful implementation, but ongoing usage of, analytics are seeing big results.
In fact, companies with an executive sponsor or champion for analytics projects are:
For more detailed information on this topic, check out the full (and free!) research report: A BI Blessing From Above: The Impact of the Executive Touch.