Complex data, coming from many sources in large volumes, presents as many challenges as it does opportunities. Even organizations with multiple established Business Intelligence (BI) tools struggle to effectively engage all of their information. Aberdeen Group’s research shows that complexity is often best answered with simplicity.
Organizations facing challenges executing successful analytics with their current toolset can turn to the best practices of top performers for guidance (Figure 1). Aberdeen created a maturity class framework to identify Best-in-Class organizations in business analytics.
Best-in-Class organizations exhibit healthy growth and the ability to effectively engage increasingly complex data. These top performers demonstrate the emerging trend of empowering complex analysis at the line-of-business level with an integrated and user-friendly solution.
The Best-in-Class are over twice as likely as all other organizations to adopt an integrated data prep, discovery, and visualization tool. Such solutions put the full range of analytical capabilities in the hands of line-of-business users.
Integrating these capabilities in a single solution simplifies both deployment and the user experience. Users get a one-stop-shop for all their needs when engaging complex data. Everything from data collection and preparation through to analysis and final presentation is simplified. Users don’t have to wait on IT or perform mundane data tasks and get more time to act on their insights.
Best-in-Class organizations also reported over twice as many users per capita who are satisfied with the ease-of-use of their analytical tools. Top performers invest in tools with features like drag-and-drop interfaces to make robust data engagement possible for all users, regardless of background. A simple interface and intuitive functionality mitigates the need for coding and IT assistance. Even non-technical users can combine large data sets from multiple sources into a single repository for analysis.
While the Best-in-Class are leading the way, there is still plenty of room for improvement in satisfaction with ease-of-use. All organizations can benefit from a simplified approach to analytics in the line of business.