Actionable Insight for Leaders in Marketing, Sales, and Customer Service
The unending proliferation of marketing tools and technology can make marketing seem complicated. Is it really as complicated as people claim?read more
Amazon just acquired Whole Foods Markets at approximately $13.7 billion, which could have several important implications for the broader marketplace.
Software usage analytics platforms can provide valuable insight, enabling marketers to drive content, conversions, and customer satisfaction.
Designers think that business people don’t appreciate the value of design. Business people think that designers care more about how things look than whether or not they produce results. How can we bridge this divide?
Everyone knows that customer testimonials are one of the most important types of content that you can create. So, how do you capture great testimonials?
Four out of five companies are using social media as part of their customer service efforts. There’s a good reason for that.
Everybody wants to “enable sales.” But what is “sales enablement,” really?