If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest?
Did you know that none of those channels has beaten Facebook in terms of engagement?
With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement.
Instagram users are also in a buying mindset, and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.
So, how can you use Instagram to its full potential? How can you make the most out of the millions using this platform to drive sales to your website? Here are some tips to attract your ideal customers from Instagram:
Post eye-catching images
A picture is worth a thousand words; nothing else can describe or explain the essence of a message at just a glance. Instagram was made to share your interests as quickly as possible.
That’s why it’s important to create attention-grabbing and high-quality photos to promote your products — you only have a fleeting chance to make yourselves known to them. A high-quality, high-resolution product photo will effectively communicate its features.
Create a worthwhile Instagram contest
Now that you’ve gained a decent audience on your channel, it’s high-time to run an Instagram contest. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines.
A worthwhile Instagram contest has these following qualities:
- A branded hashtag – helps in tracking qualified entries about your contest.
- An amazing photo or video – it entices people to participate.
- A relevant prize for your brand – could be a product you’re currently promoting, gift cards, or discount vouchers.
- Easy mechanics to join.
- Is time-bound – contests usually run for a week.
- Has public involvement – this helps in organically spreading the word of your contest, and increases engagement as well.
A contest boosts your reach and engagement, therefore boosting your branding organically, without adding any paid efforts to make yourself known.
Improve your Instagram reach
It is important to gain more visibility for your brand via your Instagram account. Through this, you increase your reach — therefore opening opportunities to engage Instagram users and eventually convert them into customers.
To increase your reach on Instagram, you should be knowledgeable in using hashtags to make your posts more visible. Using hashtags isn’t only limited to Instagram; you can also use it on Facebook!
Here are some tips on how to improve your Instagram reach via hashtags:
- Consider using three to five hashtags in your post to avoid looking too spammy.
- Use your company’s brand name for local targeting.
- Use your product’s name if you’re marketing it or promoting it.
- Use something distinctive to whatever you’re promoting; make sure it is relevant to your target group.
Build customer relationships
Engagement isn’t just likes and comments. Engagement shouldn’t be solely a metric, but a means of reaching out to your customers to strengthen your relationship with them. It’s not enough to just gather audiences; it’s important to get them involved with your brand. You must woo your viewers into liking you!
Build customer relationships with these tips:
- Write action-driven, attractive captions – encourage them to engage with your brand.
- Get your followers involved in relevant contests.
- Respond to comments, and thank followers for using your product! Customers want to feel appreciated.
Improve your response rate
Why is responding to comments so important in increasing engagement? Because customer experience is a make-or-break point in retention. It costs five times more to acquire a new customer than to retain an existing one. According to “CX for Executives” by Esteban Kolsky, customers with a positive customer experience will likely share their good experience with 6 people or more. On the other hand, a customer with a negative feedback will more likely share it with 15 people or more. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.
Build rapport with influencers
Think of your relationship with influencers as a network — tap three to four influencers and you will engage their followers. Branding awareness through influencers works similarly to word-of-mouth marketing — people believe reviews and comments more than the actual description on your website.
To explore the three building blocks Best-in-Class companies use to drive superior customer experiences through social media, check out this extensive research report by Aberdeen’s Omer Minkara.