Marketers have lots of questions about building and maintaining a Best-in-Class customer experience program.
In fact, Aberdeen’s recent research reveals that adapting to the era of empowered buyers – an era in which customer experience plays a central role – is the top challenge keeping the C-suite up at night. Addressing this challenge is a major concern for the modern CMO, as marketers today are increasingly measured on their ability to attract new buyers while driving loyalty of existing clientele.
Despite the plethora of obstacles marketers face in attaining the aforementioned objectives, there is good news. Our research identified a group of top performing marketing executives who harness the power of content to create happy buyers and drive marketing excellence.
The results they are seeing speak for themselves:
To learn more, join us for a webinar on May 5th at 8 AM PT / 11 AM ET. In this webinar, I will share content and customer experience success stories while describing my findings on:
- The role of content in managing customer experience
- How to speak your buyer’s language
- Top characteristics of best-in-class marketers
Register now for Omer’s webinar, Power for the Modern CMO: Content is Key to Great Customer Experience!