If you have been on the Internet at all, you know the power of memes. You may also know that the most powerful (or played-out, depending on your perspective) memes are considered “dank.”
To find the dankest content marketing memes, I did what any self-respecting person would do: I googled it.
The memes I found fall into several distinct, recognizable categories. I’m sure there’s one here that will meet your dankest content marketing needs.
1. Condescending Willy Wonka
If you never saw the classic, Gene Wilder version of Willy Wonka and The Chocolate Factory, then you (a) you don’t know what you’re missing, and (b) you might not understand memes like this.
2. Ryan Gosling “Hey Girl”
This meme format has been around for a while and imagines Ryan Gosling as an attentive and thoughtful boyfriend. What I especially like about this one, however, is the self-referential “meme-within-a-meme” shtick.
3. Darth Vader Finds Something Disturbing
Darth Vader finds a lot of things disturbing, from your lack of faith to your lack of content marketing. I’m inclined to be disturbed with him. You should really look into content marketing.
4. What If Morpheus Told You Something
Morpheus revealed the Matrix to Neo. In the form of a meme, he wants to reveal some deep and disturbing truths to marketers as well.
5. Ned Stark Simply Can’t
Ned Stark may meet a tragic fate (whoops: spoiler) but he lives on to tell us all what we cannot simply do as content marketers.
6. Success Kid
Success Kid has been making the “success fist” for a long time, but that is what makes memes using Success Kid so dank. Also, for the record, while I’ve been writing marketing blogs for many years, I don’t think my mom has ever even read a single post of mine.
7. Kids as Content
It’s not just Success Kid. You can use any kid (the younger the better) who happens to be making a cute face to generate enduring marketing dankness.
8. You’ve Got to Be Kitten Me
I don’t know what it is with the Internet and cats, but if you are trying to do content or social media marketing without incorporating cats, you’ve got to be kitten me!
9. Office Space Boss Guy
Office Space by Mike Judge came out in 1999 but it remains a touchstone for those looking to lampoon a certain type of executive cluelessness (especially when it comes to content).
Since we’re still more or less in “the Season,” I figured I would throw in an Elf meme here.
Get in the Meme Game
It’s easy enough to make fun of marketers who try to be “hip” by using memes. In fact, many of these memes are doing just that!
Don’t let the haters stop you. Memes are simple to generate and, while they might be silly, they certainly aren’t boring.
That being said, some memes may have implications, or mean something to certain subcultures, that you are not aware of. If you think a certain meme format is funny, poke around to see where it shows up. You may discover that the audience for the meme does not accurately reflect your brand or your own specific audience.
In other words, you might want to steer clear of Pepe the Frog.