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Email marketing is a vital part of almost all comprehensive modern marketing organizations. Aberdeen Group’s CMO’s Agenda, 2016: What’s Effective & What Needs Fixing? (February 2016) pulled from a data set that showed 88% of all marketers practice some form of email marketing. Of course, there are plenty of marketers who must operate in the political arena, and they too must adhere to email marketing best practices. This is why, in the email below, with the candidate’s name redacted to maintain impartiality, of course, you see a sample of an expertly crafted email.

 

EmailMarketingAnatomy-Fig1

 

Now, what’s so great about this email? It seems pretty simple, straightforward, and not that flashy. Well, for starters, that is an important piece of criteria; the form of the email suits its function without any unnecessary distractions. To make the takeaways from this email as clear as possible, though, below, is the email with key points called out.

 

EmailMarketingAnatomy-Fig2

To mirror the brief, easy to consume structure of this email, I’m not going to say much more than what’s noted in the dissected image above. The most important takeaway, though, is to have a formula for email campaigns; test it, perfect it, and use it as needed.

Do you have any email formulas you’d like to share? Please highlight them in the comments below.

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