Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Can brands help us understand our place in the universe and give our lives meaning? Rethinking Prestige Branding: Secrets of the Ueber-Brands makes the argument that they just might.read more
Content marketing played a role in the campaigns both for and against #Brexit. Did it move the needle?
How to write expertly crafted content for your email marketing efforts.
The intersection of both Microsoft and Linkedin’s offerings have sizable implications on marketing and sales.
Microsoft acquired LinkedIn. Aberdeen’s Omer Minkara reflects on the implications for customer experience and human capital management.
How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
Digital experience is critical to your success. However, measuring the quality of that experience, or diagnosing problems when the experience frustrates customers, poses some real challenges.