CMO Essentials

Actionable Insight for Leaders in Marketing, Sales, and Customer Service

What is Influencer Marketing?

“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.

Does Marketing Have a Soul?

Everyone wants to learn about the latest best practices and game-changing marketing tactics. But does this focus on tactics actually reveal that marketing is, in essence, amoral?

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