Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Aberdeen’s Omer Minkara attend Aspect’s recent Analyst Summit. Here’s what he heard.read more
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.
Do the Best-in-Class have a secret weapon when it comes to providing customers with an outstanding field service experience?
The Internet of Things is having a wide-spread and intriguing impact on field service operations. Are you taking advantage of its awesome power?
When 25 experts get together to share their visions for content marketing, do they see what you’re seeing?
You are collecting tons of customer data, but are you getting the whole picture?
Everyone wants to learn about the latest best practices and game-changing marketing tactics. But does this focus on tactics actually reveal that marketing is, in essence, amoral?