Actionable Insight for Leaders in Marketing, Sales, and Customer Service
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Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook.
A company’s brand image is shaped by everyone in the business, from back office, to Sales, to third-party distributors, to public posts on social media platforms. Leading companies are improving customer experience metrics and avoiding risks — like public customer rants — by aligning customer service and marketing programs.
In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll explore two additional processes CX leaders have set their eyes on: rediscovering the fundamentals of CX programs, and augmented intelligence.
This installment of our CX Trends 2018 series examines two process trends CX executives are increasingly focusing on in 2018 and beyond.
In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018.
Aberdeen surveyed CX leaders in companies across the globe to determine the technologies and processes they currently use to achieve Best-in-Class results.