Actionable Insight for Leaders in Marketing, Sales, and Customer Service
A company’s brand image is shaped by everyone in the business, from back office, to Sales, to third-party distributors, to public posts on social media platforms. Leading companies are improving customer experience metrics and avoiding risks — like public customer rants — by aligning customer service and marketing programs.read more
Is Instagram the best channel for customer engagement?
Our research clearly shows that B2B buyers want more than products and services from B2B vendors. So, what do they want?
It’s 2018 marketing prediction season! We read a bunch of prediction posts so you don’t have to!
Before you set up a gate because everyone else is doing it, here are three questions you should ask.
After Cisco announced its offer to acquire Broadsoft last week, I wanted to explore how the combination of Cisco and Broadsoft’s capabilities could change the contact center space.
Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.