Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Your content marketing efforts aren’t quite working out they way you hoped. Aberdeen’s Andrew Moravick has some ideas about why that might be.read more
Designers think that business people don’t appreciate the value of design. Business people think that designers care more about how things look than whether or not they produce results. How can we bridge this divide?
Everyone knows that customer testimonials are one of the most important types of content that you can create. So, how do you capture great testimonials?
Four out of five companies are using social media as part of their customer service efforts. There’s a good reason for that.
Everybody wants to “enable sales.” But what is “sales enablement,” really?
Do SMS coupons work? This infographic says, “You betcha!”
Marketers write a lot. That’s not to say that marketers write a lot of great stuff. Here’s how you can get better at this thing you have to do a lot.