Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.read more
LinkedIn can be a powerful tool for social selling. Lindsey Boggs wants to know why you and your team aren’t using it.
It doesn’t make sense to separate marketing success from sales success. It’s like saying that relievers (or starters) are the only ones who win games. Winning happens together or not at all.
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.
Hey, Marketer! Did you know that only 50% of marketers consider themselves “effective” or “very effective” at developing and executing a marketing strategy? Are you part of that 50% or part of the other 50%?
What’s more likely: converting a lead into a buyer or getting struck by lightning? (You won’t believe the answer!)
Online communities can certainly be valuable. But, are they worth the investment?