CMO Essentials


Actionable Insight for Leaders in Marketing, Sales, and Customer Service

How Social Data Can Tame Big Data

While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.

Half of Marketers are Bad at Strategy

Hey, Marketer! Did you know that only 50% of marketers consider themselves “effective” or “very effective” at developing and executing a marketing strategy? Are you part of that 50% or part of the other 50%?

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