Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Cision’s CEO Kevin Akeroyd describes his approach to selling a platform (rather than a point solution).read more
Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? Because, to put it bluntly, the dude is killing it in marketing right now!
Why has talk of account-based marketing seemed to sky-rocket over the past year or so? Has it suddenly transcended the typically slow progression of trial, error, improvement, and finally sophistication, that most good ideas have to go through before they stick?
Findings from Aberdeen’s research shows that only four out of ten contact centers today use a cloud-based delivery model for their customer care applications.
It goes without saying that retailers can no longer ignore mobile. But if you have yet to develop and implement a meaningful mobile strategy, what are you waiting for?
Omer Minkara presents a webinar on why retailers need a well-developed mobile strategy.
What’s it like to learn data-driven marketing? It’s a lot like learning to fish using a rod and reel. Why? Because data-driven marketing always starts with a confusing, tangled-up mess!