Actionable Insight for Leaders in Marketing, Sales, and Customer Service
What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!read more
A small dose of arrogance may indeed be desirable in the quota-carriers we employ. Nevertheless, this confidence gene can negatively impact enterprise performance if it is allowed to unduly influence sales forecasting and corporate planning.
Jason Jue is CMO and Co-Founder of Triblio. With a background in marketing at relatively large companies, as well as at relatively smaller ones, we asked him what he’s learned about a CMO’s priorities, what a CMO can do to drive growth, and what “fatal mistakes” CMOs can make.
Aberdeen Group’s Andrew Moravick found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT.
So many predictions, so little time, right? Well, to make your life easier, here are the highlights from ten marketing trends prediction posts you may have missed (or bookmarked and never read)!
We’ve been hearing about marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. But what exactly does “marketing personalization” mean?
Product marketers and product managers can use software intelligence to better understand feature usage and adoption, enabling them to make data-driven decisions on their product roadmap.