Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.read more
Four out of five companies are using social media as part of their customer service efforts. There’s a good reason for that.
Everybody wants to “enable sales.” But what is “sales enablement,” really?
Do SMS coupons work? This infographic says, “You betcha!”
Marketers write a lot. That’s not to say that marketers write a lot of great stuff. Here’s how you can get better at this thing you have to do a lot.
Aberdeen’s Andrew Moravick wrote a post debunking the notion of “Account-Based Everything.” Engagio’s Jon Miller responds.
A recent article claimed that ‘content marketing’ means nothing. In this post, I respectfully disagree.