Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Everybody knows that differentiation through positioning is important. But is your positioning really setting you apart?read more
CMO Essentials talks to John Dragoon, EVP and Chief Marketing Officer at Houghton Mifflin Harcourt.
In order to better understand how top performing organizations excel at capturing, working with, and maximizing the value of data we’re launching the latest State of the Market study.
Here are some tips to help you survive the holiday workload while enjoying all the family, food, and fun.
Rather than continuing to enable a “business as usual” cycle where marketing teams develop content that doesn’t get used or can’t be found, it’s time to focus on intelligently creating content that enhances the sales cycle, improves engagement with customers and prospects, and increases performance.
Part 1 of this post talked about why community management is different from marketing. This post focuses on the keys to successful community management (while sticking to the theme of keeping marketing out of the mix!).
In “The Wolf of Wall Street,” the protagonist runs a classic, boiler-room sales floor. Take away the questionable morals and illegal trades, and we’re left with some valid B2B sales management lessons.