Actionable Insight for Leaders in Marketing, Sales, and Customer Service
If you are creating useful content that helps your customers achieve their goals, you need to know what they will truly find helpful, and what they will find totally annoying.read more
With all the electronic footprints, cookies, and pop-ups in our daily digital lives, why don’t we have a better grasp on how our content is working for the sales team?
Delivering exceptional service continues to get tougher. Equipment gets more advanced and technicians have to solve ever more complex problems. And obstacles get in the way of the “first-time fix.”
A naming architecture can simplify and ease navigation of a product portfolio via clear and concise names. It enables an organization to guide the naming of its capabilities and offerings so that customers can readily understand what is being offered.
Omer Minkara weighs in on this acquisition, which he believes is about enabling companies to turn data into actionable insight for managing the customer journey.
Is customer experience the new marketing? Do we really understand what kinds of “experiences” customers and consumers are looking for? Matthew Grant thinks not.
Best-in-Class enterprises support their salesforce by building well-stocked, frequently updated content libraries into their CRM.