CMO Essentials

Actionable Insight for Leaders in Marketing, Sales, and Customer Service

Can the CMO Drive Growth?

Every aspiring VP of Marketing or CMO wants one thing: To demonstrate and maintain a track record of growth. How do you go about doing that?

Does Truth Belong in Marketing?

Can we be absolutely truthful in our marketing? Can we be utterly forthcoming about our costs, our margins, our profitability goals? Every buyer knows that the price they are paying includes something extra for the seller. Shouldn’t we just be up-front about it?

How Video Marketing Killed the Viral Star…

From a marketing standpoint, viral videos are kind of like the arms of a T-Rex – they’re not gone, but they’re pretty much useless. The fact is, the majority of marketers who use video aren’t trying to go viral anymore.

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