CMO Essentials


Actionable Insight for Leaders in Marketing, Sales, and Customer Service

Over-Creating (and Under-Utilizing) Content Is Bad for Business!

Rather than continuing to enable a “business as usual” cycle where marketing teams develop content that doesn’t get used or can’t be found, it’s time to focus on intelligently creating content that enhances the sales cycle, improves engagement with customers and prospects, and increases performance.

Do Marketing and Community Management Mix?

Part 1 of this post talked about why community management is different from marketing. This post focuses on the keys to successful community management (while sticking to the theme of keeping marketing out of the mix!).

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