Actionable Insight for Leaders in Marketing, Sales, and Customer Service
You don’t need to completely reinvent the wheel in order to disrupt your chosen industry; you simply need to provide value to your target customers in a way that your competitors don’t.read more
Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.
Artificial intelligence is poised to reinvent marketing. Will you be riding the wave? Or will it wipe you out?
Is digital transformation the new big data? In some ways yes, but that’s a good thing.
Your content marketing efforts aren’t quite working out they way you hoped. Aberdeen’s Andrew Moravick has some ideas about why that might be.
Everybody knows that differentiation through positioning is important. But is your positioning really setting you apart?
Employee advocacy can have a powerful impact on your brand. So, why is it so hard to turn employees into advocates?