Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Account-based marketing is a thing. “Account-based everything,” on the other hand, is not.read more
Is your professional services firm developing a marketing or branding strategy without doing market research? That’s a mistake.
Why guess what’s on your buyer’s mind? Why not write that mind?
Are B2B marketers mind readers? Do they have to be?
Measuring event marketing efforts can be tricky. In fact, sometimes it seems so challenging that people don’t do it all! In this post, Krystal Putman-Garcia of Localist provides some advice to simplify event marketing measurement.
What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.