Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Aberdeen’s Omer Minkara attend Aspect’s recent Analyst Summit. Here’s what he heard.read more
Measuring event marketing efforts can be tricky. In fact, sometimes it seems so challenging that people don’t do it all! In this post, Krystal Putman-Garcia of Localist provides some advice to simplify event marketing measurement.
What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.
How do you create marketing that serves instead of sells? We spoke with Ken Wincko, SVP of Marketing at Cision, to find out.
There are a lot of ways to get content strategy wrong. Guest author Matthew Donnelly has an idea about how to get it right.
The Future M Conference last week gave us a taste of the future of marketing, but also reminded us that getting to the future might be a hard slog.