Actionable Insight for Leaders in Marketing, Sales, and Customer Service
It doesn’t make sense to separate marketing success from sales success. It’s like saying that relievers (or starters) are the only ones who win games. Winning happens together or not at all.read more
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
While a cut-and-dried transactional sales environment might be appropriate for this approach, in today’s business-to-business (B2B) space, most contemporary business development efforts require the antithesis of this overly simplistic approach.
A conversation about The Account Maximization Coefficient.
A connected enterprise is an organization which not only communicates across disparate teams but is also integrated in strategy, thought, and technology for improvement and execution.