Actionable Insight for Leaders in Marketing, Sales, and Customer Service
It can be very challenging for a founder CEO to find the right marketing partner. Why is that?read more
Because people still want to engage with people, even in this hyper-connected age, events still work — but only if the on-site staff bring their “A” game.
Trip Kucera reflects on his time attending the Adobe Marketing Summit in Salt Lake City where the themes were reinvention and execution.
Influenced by pending commissions, spiffs, and President’s Club vacations, reps and managers alike unfortunately let their emotions dictate the contents of the sales forecast.
This week at the Adobe Digital Marketing Summit in Salt Lake City, Adobe and SAP announced a partnership in which SAP will resell the Adobe Marketing Cloud with SAP HANA and the hybris Commerce Suite to support omni-channel marketing and eCommerce.
New Aberdeen research introduces the concept of the “anywhere, anytime, any device” seller capable of collaborating seamlessly with team members to effectively perform.
While it is true that traditional academic preparation is nearly nonexistent in the field of professional business-to-business (B2B) sales, today’s commercial landscape nevertheless requires an increasingly well-developed set of skills and sophisticated capabilities in order to succeed.