Actionable Insight for Leaders in Marketing, Sales, and Customer Service
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.read more
Aberdeen Sales Effectiveness research consistently shows that the CRM system alone needs to serve more as a means rather than an end goal of sales force automation.
“Content shock” is the name given to a theory that the effectiveness of content marketing will diminish as content marketing adoption increases.
The idea of customer success at a research company may seem odd to some, but several factors contribute to the need for the role at Aberdeen.
Your site is a huge opportunity to please your customers – or turn them off.
It’s not exactly a twelve step program, but if you’re trying to go beyond “batch-and-blast” marketing, here are three tenets to take to heart.
Savvy marketers use buyer personas to help them hone those messages, but just because you’re creating personas doesn’t mean that you’re using them correctly.