CMO Essentials


Actionable Insight for Leaders in Marketing, Sales, and Customer Service

Trigger Events: Making the Most of Real-Time Sales Intelligence

Today’s business-to-business (B2B) professional sellers have direct access to the same endless sources of data that their customers use to vet their products and services within the highly effective “hidden sales cycle” that puts the buyer into such an enviable driver’s seat position in the ever-changing balance of power between provider and customer.

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