Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Segmentation models are supposed to help marketers and sellers alike. Sometimes, however, they do more harm than good. How does yours stack up?read more
We provide you with a “do not do list” in order to help you put a stop to things that may be holding your organization back in regard to service.
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
While a cut-and-dried transactional sales environment might be appropriate for this approach, in today’s business-to-business (B2B) space, most contemporary business development efforts require the antithesis of this overly simplistic approach.
A conversation about The Account Maximization Coefficient.