Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Preparing to market or sell to the worst people can actually make it easier for you to communicate with the best people.read more
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
While a cut-and-dried transactional sales environment might be appropriate for this approach, in today’s business-to-business (B2B) space, most contemporary business development efforts require the antithesis of this overly simplistic approach.
A conversation about The Account Maximization Coefficient.
A connected enterprise is an organization which not only communicates across disparate teams but is also integrated in strategy, thought, and technology for improvement and execution.
A number of CRM-integrated technology add-ons help sales organizations both maximize the value of their technology investment, and deliver measurable business value. A recent Research Brief focuses on the relatively new sales content management technology known as “sales portals” or “deal rooms.”