Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Do the Best-in-Class have a secret weapon when it comes to providing customers with an outstanding field service experience?read more
Personalization is a key ingredient of success in customer experience management (CEM).
While it is still relatively easy to measure the performance of a B2B seller compared to other customer-facing job roles such as marketing or service, the means that create more successful ends have grown far more complex.
The ability to wear multiple hats has become a critical skill in many of our modern marketing roles. We need people, or groups of people who serve three key roles: the communicator, the strategist, and the distributor.
While content marketing and nurture marketing are not synonymous, they can both benefit from similar tactics, even ones that might seem incongruous.
New Aberdeen research is exploring how the most successful businesses and organizations are deploying social collaboration tools to more effectively reach their corporate goals.
A recent study shows that one out of three consumers use mobile devices to find information, instead of asking store employees.