Actionable Insight for Leaders in Marketing, Sales, and Customer Service
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.read more
A number of CRM-integrated technology add-ons help sales organizations both maximize the value of their technology investment, and deliver measurable business value. A recent Research Brief focuses on the relatively new sales content management technology known as “sales portals” or “deal rooms.”
Here are a few suggestions on how to train technicians to maximize employee engagement.
To own or lease? This discussion is now happening for many service organizations in regard to whether or not they leverage a third-party field service workforce.
Aberdeen research shows that the top two pressure-shaping social media initiatives are the proliferation of new channels for engagement and the influence of third parties on customers’ decision journeys.