CMO Essentials
Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Are You Making the Most of Customer Data?
You are collecting tons of customer data, but are you getting the whole picture?
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Helping Field Service Maximize Results by Working More Collaboratively with the Contact Center
Customer Experience Management mimics the behavior of today’s business and individual buyers; it’s constantly evolving.
Connecting the Contact Center with the Technician in the Field
What is your definition of support? Make a customer happy, get the customer off the phone as quickly as possible, or is it to identify new cross- and up-sell opportunities from each interaction?
“Bill, Turn Around! Turn AROUND!!”
Because people still want to engage with people, even in this hyper-connected age, events still work — but only if the on-site staff bring their “A” game.
Quick Take on Adobe Marketing Summit 2014: Reinvention meets Execution
Trip Kucera reflects on his time attending the Adobe Marketing Summit in Salt Lake City where the themes were reinvention and execution.
Sales Analytics: a sales rep, an accountant, and a data scientist walk into a bar…
Influenced by pending commissions, spiffs, and President’s Club vacations, reps and managers alike unfortunately let their emotions dictate the contents of the sales forecast.
Just-in-Time Marketing Takes Center-Stage in Adobe / SAP Partnership
This week at the Adobe Digital Marketing Summit in Salt Lake City, Adobe and SAP announced a partnership in which SAP will resell the Adobe Marketing Cloud with SAP HANA and the hybris Commerce Suite to support omni-channel marketing and eCommerce.
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