CMO Essentials
Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Does Marketing Have a Soul?
Everyone wants to learn about the latest best practices and game-changing marketing tactics. But does this focus on tactics actually reveal that marketing is, in essence, amoral?
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Learn, Collaborate, Connect, Close: Best-in-Class Mobile Sales Enablement
New Aberdeen research introduces the concept of the “anywhere, anytime, any device” seller capable of collaborating seamlessly with team members to effectively perform.
Sales Intelligence: Best-in-Class Practices for Drinking from the Fire Hose
While it is true that traditional academic preparation is nearly nonexistent in the field of professional business-to-business (B2B) sales, today’s commercial landscape nevertheless requires an increasingly well-developed set of skills and sophisticated capabilities in order to succeed.
Don’t Miss Out on Success in 2014 – What Not to Do in Service
We provide you with a “do not do list” in order to help you put a stop to things that may be holding your organization back in regard to service.
Marketing Analytics: Crunching Numbers, Winning Customers (Sneak Preview)
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Have the Right Service Part for the Job Every Time
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
Podcast: Workforce Service Shakeup as ClickSoftware Buys Xora
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
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