Aberdeen Essentials Contributors


Our subject matter experts have experience across business disciplines to bring you news and insights you can use.

Bryan Ball

Bryan Ball

Vice President, Principal Analyst

Bryan Ball conducts research on Supply Chain and Supplier Management. With over 30 years’ experience in supply chain, procurement, operations, and materials management – working with retail, wholesale, commercial, OEM, and private brands – Bryan possesses a deep understanding of the many challenges and opportunities facing supply chain and supplier management practitioners.

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Mark Barry

Mark Barry

Content Marketing Manager, Editor

Mark Barry edits the OpsPro Essentials channel where his work focuses on product development and innovation, supply chain management, and operations management. Mark’s background includes marketing roles in the music, gaming, and software industries.

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Olivia Billbrough

Olivia Billbrough

Content Production Manager

Olivia Billbrough is a writer, editor, and content production project manager  She is also a graduate of Emerson College, where she majored in writing, literature, and publishing.

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Derek Brink

Derek Brink

Vice President, Research Fellow

Derek Brink’s research focuses on IT Security and IT GRC. His work is informed by more than 20 years’ experience in high tech – at RSA Security, IBM, Sun Microsystems, and Hewlett-Packard – where his responsibilities included strategy development and execution, business development, corporate development, product management, and product marketing.

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Nick Castellina

Nick Castellina

Vice President, Principal Analyst

Nick Castellina explores the application of Enterprise Resource Planning (ERP) across industries and organizations, while leading yearly studies on Enterprise Performance Management, Business Process Management, Professional Services Automation, and project management. His financial planning, budgeting, and forecasting research has led him to focus also on general financial management topics including tax management, accounting, reporting, compliance, treasury and risk, and the office of the CFO.

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Greg Cline

Greg Cline

Research Analyst

Greg Cline is an experienced analyst, consultant, and business planner. As the head of research for Aberdeen Group’s Product Innovation and Engineering (PIE) and Manufacturing research practices, he covers topics related to development and manufacturing of products, ranging from new product development to embedded systems. He covers topics related to the development process, from concept to design release and production, to ensure the success of today’s complex products.

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Jessie Coan

Jessie Coan

VP of Content

Jessie Coan is all about Content, from the most effective content marketing practices to what makes an interesting, informative, and compelling story. She brings to the Marketing Effectiveness and Strategy practice over 15 years of marketing expertise, passion, and creativity, having served in marketing and creative roles at Curata, Rival Marketing, How2Heroes, and Vistaprint.

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Matthew Grant

Matthew Grant

Editor-in-Chief, Director of Content Strategy

Matthew T. Grant writes about B2B marketing, content strategy, user experience, and organizational behavior. Matt has been creating content in the B2B space since 1999, launching and editing blogs, writing white papers, speaking at industry events, and hosting/producing podcasts (Novell’s “Cloud Chasers” and MarketingProfs’ “Marketing Smarts”).

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Michael Lock

Michael Lock

Vice President, Principal Analyst

Mike Lock leads all Aberdeen research coverage in the areas of business intelligence (BI), enterprise resource planning (ERP), and enterprise information management (EIM). His own research focuses on business analytics and how a growing base of non-technical, line-of-business decision makers are using these tools and strategies. He covers emerging trends – such as self-service BI, collaborative analytics, operational intelligence, and embedded BI – while continually drawing the connection between analytical activity and tangible, repeatable business performance.

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Omer Minkara

Omer Minkara

Vice President, Principal Analyst

Omer Minkara leads the Contact Center & Customer Experience Management research practice. His research covers Best-in-Class practices and emerging trends with regard to the technologies and business processes employed to enhance and support the customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center).

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 Andrew Moravick

Andrew Moravick

Research Analyst

Andrew Moravick conducts research in the Marketing Effectiveness & Strategy practice where he investigates and identifies the tools, tactics, and trends that set top performing marketers apart from their peers. Influential in the realms of content marketing and social media, Andrew has worked for B2B companies like Eloqua and B2C brands like PUMA. He also launched and edited Aberdeen’s CMO Essentials blog.

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Jim Rapoza

Jim Rapoza

Senior Research Analyst

Jim Rapoza investigates the complex performance pressures organizations confront as mobile and cloud-based technologies change the way that applications are consumed and delivered. He is specifically interested in the ways organizations face these challenges and develop effective solutions for the management of network and application performance.

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 Keir Walker

Keir Walker

Senior Research Associate

Keir Walker concentrates on the Financial Management and GRC space. His research covers accounting, AP, AR, financial planning, treasury, risk management, controls, reporting, disclosure management, tax automation, and banking.

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