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In every company, today’s ideas determine tomorrow’s market profile. With rising competition, success can be achieved through a well-defined innovation process that connects upstream idea valuation to downstream production and release to market. For this reason, innovation is the major cause for growth and transformation in a business. And, much like a business, when innovation ties together corporate strategy and thoughtful decision making with streamlined ideation and development, what results is a more profitable return on investment.

Below are 5 key advantages of Best-in-Class Innovation Management

InnovationMGMT-SB

With new offerings often acting as an organization’s most important source of revenue, organizations that do not innovate effectively run the risk of losing to their competition.

For a full rundown of innovation management and all it has to offer, read the full report.

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