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The term ‘Internet of Things’ has connected itself to our cultural zeitgeist over the past few years, but it has become difficult to tell if it predicts a genuine ‘future state’ or merely a marketing buzzword. We’ve seen major technological shifts impact our culture in ways we couldn’t have imagined, from the likes of Napster, Facebook, Twitter, and Uber to name a few.

As these shifts occur and devices become increasingly conversational between their users and each other, it becomes easier to predict where that early trend might take an industry, or even society as a whole. This element of cross-communication among the IoT (Internet of Things) will soon find its way into industries that were never intended to be technology-driven.

As the Aberdeen report ‘The Internet of Things: Connecting the Enterprise and the Customer’ showed back in October of 2014, we’re seeing how entire organizations are becoming increasingly connected to every aspect of their business through the IoT (Internet of Things). Many companies today are struggling to quickly deliver new products to market on time, on cost, and on quality. So when you consider that the typical Product Lifecycle involves nearly every business group from designers to the shop floor and service technicians, an information flow that moves freely is crucial to success.

These internal silos paired with the most powerful customer voice in history present an organizational need to remedy the disconnects that shake the viability of a product. Collaboration across departments and an incorporation of the customer voice early in the process to ensure that product or design requirements can be altered or tailored to meet their needs and preferences is key. Once an object, device, or consumer good is connected to networks and/or the public internet, they can be individually identified, tracked, and managed to create increased data awareness.

One can imagine that in a connected enterprise, the ease of access to product metrics and collaboration possibilities during the design phase would allow for a streamlined launch that both satisfies worrying executives and facilitates visibility into the product lifecycle in ways that were not possible before.

To gain a deeper understanding of connecting the enterprise and customer, read the Aberdeen report on “The Internet of Things: Connecting the Enterprise and the Customer.”

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