Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Yesterday was Canada Day, and while you might have celebrated it with some maple syrup pancakes (or not at all), we marked the day by getting familiar with Canada’s anti-spam legislation (CASL). The new regulations went into effect July 1 and will have a significant impact on email marketers across the world, not just Canada.
At the recent Google I/O show in San Francisco, the technology giant displayed many of the new products that it plans to launch and offered some direction on where Google will be focusing in the near future.
Despite the prevalent sci-fi fear that human-made technology could one day actually render humans obsolete, a little self-service automation might just make employees happier, more efficient, and better engaged with the company.
How often do you look at your phone in a given day? Mobility has rapidly seeped into our lives and often times we are oblivious to the level of comfort having our smartphone or tablet next to us makes us feel.
Predicting and measuring revenue relies on your ability to track the progress of leads as they travel along the road to revenue. However, like many things, it is easier said than done as this road is fraught with distractions.
Organizations that continuously empower their managers with the tools they need to recruit and develop employees are better able to achieve business outcomes, including productivity and employee engagement.
Lamenting the state of the American education system seems to be fashionable these days, especially as the latest study shows that American children place 29th in the world for math and science proficiency.
Recent Aberdeen research has shown that the rise of content marketing has driven all marketing teams to become publishing organizations – this shift in the role of a marketer requires CMOs to think differently about how we hire and what we look for.
The use of mobile devices for employee learning has more than doubled in the past three years, and is expected to increase. Keep up with the Best-in-Class, and consider what mobile learning can do for your organization.
To get to a place where HR departments no longer rely on reactive hiring, it’s important to assess the tools and technologies available in the marketplace.
Organizations that invest in customer analytics average a year-over-year increase in customer lifetime value of 7.6%, while those that don’t actually see lifetime value declining by 4.3% year-over-year.
Nick Castellina reflects on his time at the annual JRocket Marketing Grape Escape event in Chicago.
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