Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
No longer do we sell products; customers buy solutions. No longer is hitting our quota number the only pursuit; it’s all about the buyer’s journey. Let’s face it: much as it’s a great time to be a New England sports fan, it’s a wonderful time to be a customer.
At the recent Ford Trends conference in Dearborn, MI, one of the sessions described a fascinating effort between Ford and Intel called Mobile Interior Imaging, or Project Mobii. The Mobii project is all about cameras inside the vehicle that are designed to recognize drivers and passengers.
Looking back on the first half of 2014, marketers achieved many great things: mapping out the buyer’s journey; going beyond social media experimentation; battling email madness. But one thing we did not yet achieve is a symbiotic relationship with our partners in sales.
That quota-busting jerk might actually be causing more harm than good, which means it might be time to cut this drama-riddled relationship short.
Service, much like NBA legacies, can be cemented or ruined by cultivating a team.
All of your employees are going to need additional training at some point; in fact, research shows that 40% of organizations’ new college hires alone will need additional coaching and training to be effective members of the workforce and contribute to the company.
The news in tech this week includes National Video Game Day (yes, this actually happened on July 8th!).
Do you have a multi-channel or an omni-channel customer engagement strategy? Do you know the differences between the two?
Termed “gamification” by a limited number of sales effectiveness solution providers, the formal deployment of technology solutions to support game mechanics is beginning to gain traction in the business-to-business (B2B) sales arena.
Your content must provide value to the reader by fulfilling their information needs, otherwise they’ll go elsewhere. Call it the law of content survival – content that’s best adapted to the information needs of the buyer will survive.
The topic of high availability in IT more often than not revolves around ‘super-available hardware and software’, at least according to gurus and vendor claims. However, like the pirates’ treasure map torn in half and separated, this is only half the story.
The Transportation Security Administration (TSA) announced new, restricting security measures for electronic devices on direct flights to the U.S. from some international airports.
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