Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Here’s the down-low on what you should consider when building your buyer persona.
No More Spaghetti against the Wall: How Best-in-Class Sellers Use Social Relationships to Build a Better Pipeline
New research examines the value of utilizing social relationships and user-generated content to improve the quality of B2B sales pipeline content, maximize deal closure rates, and avoid a quota-miss at the end of the selling period.
We have tracked service and manufacturing organizations as they have moved from primarily being managed as a cost center to a profit center.
Is there a correlation with using more channels and company performance results?
Most organizations only focus on forms management, compliance, and other company policy-centric activities, instead of including socialization, acculturalization, and learning activities.
Yet another compromise of millions of consumer records has been disclosed, in this case by eBay.
Our team doesn’t go into deep content marketing or marketing automation consultation, but we do have three pillars that form Aberdeen’s approach to client success:
It’s easy to ignore the lowly CMS, but be warned: you ignore your content management software at your own peril.
Organizations should establish a single view of the customer across different silos in the business in order to deliver consistent messages across different touch-points.
While content marketing has emerged as a powerful vehicle for buyer engagement, many marketing leaders are struggling to address more immediate challenges in content marketing execution.
Aberdeen Sales Effectiveness research consistently shows that the CRM system alone needs to serve more as a means rather than an end goal of sales force automation.
“Content shock” is the name given to a theory that the effectiveness of content marketing will diminish as content marketing adoption increases.
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