Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
With this Mind Map, Aberdeen’s analysts have put together a set of personas representing classic users of BI and analytics tools, and have then used these personas to offer recommendations on how organizations can get the most out of these different analytics personas.
It’s all About Visibility: How the Best-in-Class Establish a Clear Line-of-Sight into Their Business
Marketing, accounting, sales, and operations have to sing off the same sheet of music. How do you make that happen?
Sometimes in the tech and marketing world, you look at an acquisition, scratch your head and ask, “Why?” LinkedIn’s acquisition of marketing automation firm Bizo, announced late Tuesday, however, is not one of those times.
When it comes to extending learning outside of the enterprise, there is one group that it might seem strange to teach: the customer. Learn how top companies are approaching both employee and customer learning.
In a world of competing claims, research gives us a touchstone. Even if we don’t agree with all the findings, it can help organize our thinking and challenge our assumptions. For marketers, the challenge with using research content is that it’s generally not designed or used with modern marketing in mind.
Highlights from Nick Castellina’s Business Planning and Execution July report roundup.
Background screening shouldn’t be a step to be crossed off your list; it should be a strategic element in your entire hiring strategy. See how the Best-in-Class are using background screening more effectively than everyone else.
In this post, we’ll look at examples where good service, and the ensuing positive customer experience, had a positive outcome, and also explore how a negative customer experience can have far reaching consequences.
Upon occasion, I used to be the girl who fell asleep in history class. Hard to believe, I know, but it’s true. It’s not that the history didn’t have value; I just didn’t have enough of a connection to the material to pay attention.
In this Stat of the Week, we take a look at the average cost per hour of downtime for SMB and large companies.
All revenue growth marketers strive to attain a closed loop marketing system that enables the tracking of marketing investments, and interactions with prospects, all the way through the resulting sales pipeline.
How many consumers will value their personal security and privacy so much that they are willing to sacrifice some functionality and convenience (read the review), and also pay a premium price?
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