Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
How not-so-effective content marketers are attempting to gain leads and what you should do instead.
Much as disruptive technology in the form of photography shook the foundation of the art world, requiring a new human response to add value, today’s disruptive enterprise technology will also require a human response from today’s organizations.
Infor is unique in that they have an internal creative agency, Hook & Loop, that is tasked with changing the overall experience of the software and making it more easy to use, modern, and functional.
Here are four aspects of Google’s Blog we at Aberdeen find that Google does especially well.
New research conducted by Aberdeen regarding sales enablement, brings to light a number of ways in which optimizing the experience of the remote sales person can indeed be linked to continued sales performance improvements.
When evaluating speech analytics software solutions, buyers need to take several different elements into consideration, but which are most useful in differentiating between solutions?
Today’s business-to-business (B2B) professional sellers have direct access to the same endless sources of data that their customers use to vet their products and services within the highly effective “hidden sales cycle” that puts the buyer into such an enviable driver’s seat position in the ever-changing balance of power between provider and customer.
IBM has a pretty big arsenal of tools in play for marketing, but this move now enables their customers to leverage a proven tactic – personalization at scale – to up their marketing game.
To help make the aspirational potential of high-quality content marketing a more attainable, easier reality, here are three practical options for enhancing your initiatives.
Highlights and data from April reports in the Enterprise Resource Planning (ERP), Enterprise Performance Management (EPM), and Professional Services Automation (PSA) practices.
For over a year, Microsoft has told us about the risks of continuing to run Windows XP after its last day — that day has arrived.
Windows XP was the king of the last great desktop computing era. And the king is dead.
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