Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Squeeze your top-of-funnel target audience with product-focused content or messaging that’s intended for mid-funnel, and you’re wasting your time and your audience’s attention. It sounds pretty clear cut – don’t do this if you want to be an effective marketer – yet, with limited resources, misaligned expectations, or other pressures, any of us could potentially fall into this bad habit.
The workforce and the technology to manage it are two integral elements of success in today’s modern environment. Here’s how the Best-in-Class are implementing software and cloud solutions for workforce planning.
Why are CEO’s all of a sudden excited by IoT?
Aberdeen analyst Peter Krensky reflects on his time at Alteryx Inspire 2014.
Are you providing your sales team with the best mobile, visual, and agile tools to succeed, or merely assuming that the traditional CRM platform is a sufficient technology investment?
When done well, lead scoring can improve lead conversion, enhance marketing’s relationship with sales, and improve customer satisfaction. When done poorly, opportunities are lost, buyers fall through the cracks, and your sales team loses faith in marketing.
With the acquisition of SDN vendor Tail-f, Cisco looks to be building a case that, while they still rule the present of networking, they intend to remain a major player in its future as well.
PTC Live 2014 injected IoT into almost every presentation and break out session; not surprising given the recent acquisition of ThingWorx, PTC’s new IoT and M2M platform.
Nick Castellina reflects on his time at the annual SAPPHIRE NOW conference where SAP announced Simple Finance, a solution designed to utilize the power of HANA.
PTC kicked off their PTCLive event here in Boston with CEO James Heppelmann offering insight into PTC’s focus on helping manufacturers evolve and connect to the Internet of Things.
The terms “content marketing” and “inbound marketing” are often used interchangeably, but recent Aberdeen Group research on content in the lead-to-revenue cycle shows that lead nurturing, not lead generation, is the top goal of content marketing
Behavioral tracking and behavioral data can significantly boost conversion rates, enhance the precision of marketing personas, and enable sales to close marketing qualified leads (MQLs) more effectively. Behavioral tracking, however, isn’t a simple roadmap that will easily point us exactly where we want to go.
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