Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
QAD has seen much success with it’s Effective Enterprise initiative, and other things learned at QAD Explore user conference.
The idea of customer success at a research company may seem odd to some, but several factors contribute to the need for the role at Aberdeen.
Your site is a huge opportunity to please your customers – or turn them off.
Newer, flashier technologies emerge and often draw levels of attention disproportionate to their practical value, but reporting and dashboards still stand as the workhorse of business analytics.
This month, we have a few different reports that all contain themes related to the integration of data in order to provide greater visibility into business issues.
In conversations with vendors or with attendees at technology conferences, you often hear discussions about DevOps. Companies will tell you how they are embracing this cutting edge trend and making it possible for developers and operations staff at businesses to work together.
It’s not exactly a twelve step program, but if you’re trying to go beyond “batch-and-blast” marketing, here are three tenets to take to heart.
Savvy marketers use buyer personas to help them hone those messages, but just because you’re creating personas doesn’t mean that you’re using them correctly.
Biggest highlight from the 2014 Epicore Insights event: what I learned about Epicor Social Enterprise (ESE), Epicor’s social business technology.
Personalization is a key ingredient of success in customer experience management (CEM).
While it is still relatively easy to measure the performance of a B2B seller compared to other customer-facing job roles such as marketing or service, the means that create more successful ends have grown far more complex.
The ability to wear multiple hats has become a critical skill in many of our modern marketing roles. We need people, or groups of people who serve three key roles: the communicator, the strategist, and the distributor.
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