ABERDEEN ESSENTIALS

Essential Insights for Best-in-Class Companies
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The Latest Articles that are really awesome and you should read them right now.

Summer of Sales

Looking back on the first half of 2014, marketers achieved many great things: mapping out the buyer’s journey; going beyond social media experimentation; battling email madness. But one thing we did not yet achieve is a symbiotic relationship with our partners in sales.

When is an Outage Not an Outage?

The topic of high availability in IT more often than not revolves around ‘super-available hardware and software’, at least according to gurus and vendor claims. However, like the pirates’ treasure map torn in half and separated, this is only half the story.

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Asset Performance Management 2017

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Accounts Payable: Automation, Efficiency and the Emergence of RPA

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