ABERDEEN ESSENTIALS

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The Latest Articles that are really awesome and you should read them right now.

Why Sales Enablement is No Longer a Nice-to-Have

If the title of this blog doesn’t fulfill your daily quota of worn-out corporate aphorisms, here’s another: “The only thing that’s constant in business is change.” There is, however, a reason why these phrases persist: They are accurate, relevant, and can help us succeed.

The Best Way to Use Pre-Hire Assessments

Much like a sales funnel, the hiring process has its own funnel through which candidates are filtered; while a good marketer will interact with a prospect at different stages of the sales funnel, a hiring manager should use different assessment types in various points of the hiring process.

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