Essential Insights for Best-in-Class Companies
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Aberdeen Group Launches New Online Publications, CMO Essentials and TechPro Essentials, to Arm Senior Leaders With News and Insights on Critical Business Issues
Announcing the launch of two new digital publications cultivating industry news and best practices for business professionals – TechPro and CMO Essentials.
They say the road to success is paved with failures. Similarly, the buyer’s journey is laden with opportunities for leads to get derailed.
With TechPro Essentials, Aberdeen experts (and some quality contributors) will investigate the news and events happening in technology, provide analysis of the major trends and strategies, offer tips and tricks to help organizations succeed, and take strong and opinionated stands on issues that impact all of IT.
The future of the HR professional hinges on the ability to understand, interpret, and embrace data, which means an understanding into the “what” and “how” of talent analytics is essential. Here is our quick and dirty overview on talent analytics.
Does your workforce planning practice need help, but you don’t know where to start? Then grab a seat, because school’s in session! Here’s our crash course on creating a workforce planning process.
The 4th of July is all about celebrating the best parts of America – life, liberty, and the pursuit of happiness – with friends, family, and fireworks. But as content marketers, what can we learn from some of America’s most notable people?
If the title of this blog doesn’t fulfill your daily quota of worn-out corporate aphorisms, here’s another: “The only thing that’s constant in business is change.” There is, however, a reason why these phrases persist: They are accurate, relevant, and can help us succeed.
As potential hurricane Arthur threatens some of our holiday plans, the tech world seems to be settling in for a quiet week. But while many were enjoying an early holiday this week, there were still some interesting things happening in technology.
Much like a sales funnel, the hiring process has its own funnel through which candidates are filtered; while a good marketer will interact with a prospect at different stages of the sales funnel, a hiring manager should use different assessment types in various points of the hiring process.
Siemens Automation Summit 2014 in Orlando was a user-focused conference that covered topics from Energy & Asset management, to Best Practices in Automation.
Yesterday was Canada Day, and while you might have celebrated it with some maple syrup pancakes (or not at all), we marked the day by getting familiar with Canada’s anti-spam legislation (CASL). The new regulations went into effect July 1 and will have a significant impact on email marketers across the world, not just Canada.
At the recent Google I/O show in San Francisco, the technology giant displayed many of the new products that it plans to launch and offered some direction on where Google will be focusing in the near future.
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