ABERDEEN ESSENTIALS
Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Mobile Retail: Are you Really in Tune with your Consumers?
Omer Minkara presents a webinar on why retailers need a well-developed mobile strategy.
Untangling the Data-Driven Marketing Mess
What’s it like to learn data-driven marketing? It’s a lot like learning to fish using a rod and reel. Why? Because data-driven marketing always starts with a confusing, tangled-up mess!
Product Development Success Through a Consolidated Simulation Platform
Simulation puts the power back into the hands of your designers, allowing them to make better product decisions.
Integrate Your HR Systems for a Holistic View of Your Workforce Data
In essence, your company’s growth depends on reducing cost and maximizing the efficiency of your workforce. Integration of HR systems can help with that — here’s how.
Brand Loyalty: Ethical Data Practices Matter!
CMOs need to serve as key allies for customers looking to maintain full control of their digital lives. Do your customers see you that way?
Lack of Employee Education Means Insider Threats Won’t Stop in 2016
As enterprises navigate the evolving security landscape where new hacks are made each day, they often overlook the ones closest to home: insider threats.
Should We Get Rid of the Resume?
Recent studies show that the information on a resume can lead employers to make subjective, and even prejudiced, hiring decisions based on details like the presumed race of the applicant.
Does Sales Team Confidence Prohibit Accurate Sales Forecasting?
A small dose of arrogance may indeed be desirable in the quota-carriers we employ. Nevertheless, this confidence gene can negatively impact enterprise performance if it is allowed to unduly influence sales forecasting and corporate planning.
Are Europeans More Data-Driven than the Rest of Us?
In the fight against underutilized technology, companies in Europe are leaning on their users and an increased propensity for data-driven decisions.
Rethinking Storage Virtualization: The ‘Flat Earth’ Approach
The growing popularity of virtualization enables organizations to run several applications simultaneously, creating a need for heightened levels of storage.
Strategy, Growth, and Account-Based Marketing: A CMO Speaks
Jason Jue is CMO and Co-Founder of Triblio. With a background in marketing at relatively large companies, as well as at relatively smaller ones, we asked him what he’s learned about a CMO’s priorities, what a CMO can do to drive growth, and what “fatal mistakes” CMOs can make.
5 Hiring Best Practices for Healthcare Providers
With policy changes and financial woes mounting for most healthcare providers, what is it that Leaders know and Followers don’t?
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