ABERDEEN ESSENTIALS
Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Does Your Company Have a “Value Center”?
Marketing is not a cost center. Nor is it a profit center. Marketing is a value center.
Using Technology for Transparent Recruitment
Organizations, especially top performers, understand more than ever how important it is to focus on candidate experience if you want to find highly skilled employees. Here’s how the Best-in-Class are doing it.
Stat of the Week: The Best-in-Class Embrace Cloud-Based Invoice Processing
This Stat of the Week explores why top-performing financial teams are choosing the cloud for their AP and AR operations.
Stop Thinking of Marketing as a Cost Center
Thinking about marketing as a cost center leads to bad marketing decisions. We should stop doing that.
Predictive Analytics — What are You Waiting For?
Predictive analytics helps CFOs to analyze to measure and analyze financial data more effectively, leading to more accurate forecasts, greater efficiency, and more impactful decisions.
Do You Have the Knowledge to Bypass a Field Service Perfect Storm?
Value is definitely more of art than a science, but your customers value field technicians who can be on site quickly to solve the issue without any lost productivity or disruption to the client.
![End-to-End HR Platforms Boost Every Part of the Business [Free Checklist]](/wp-content/uploads/2016/03/HiRes-1-400x250.jpg)
End-to-End HR Platforms Boost Every Part of the Business [Free Checklist]
Take your HR department to the next level, with these 6 steps for collaborating with other departments around End-to-End HR platforms.
Playing Russian Roulette with Your Infrastructure Can Lead to Big Downtime
In enterprise IT, businesses are betting on a 33% chance that they will experience no significant downtime in the course of a year, while ignoring the 33% possibility of downtime that will lead to losses of over $2 million.
Why Your Organization Should Pay a Ransom to Prevent a Cyber Attack
While organizations should make sure to do everything humanly possible to avoid attacks in the first place, they should be prepared to pony up if presented with ransomware. Here’s why.
![The Power of Predictive Analytics [Infographic]](/wp-content/uploads/2016/03/Screen-Shot-2016-03-15-at-9.25.39-AM-400x250.png)
The Power of Predictive Analytics [Infographic]
Predictive analytic can be a powerful tool for CFOs to analyze and measure data more effectively, leading to more accurate forecasts, greater efficiency, and more impactful decisions.
Five Reasons Why Your AR Solution Should be in the Cloud
Operating cloud-based AR solutions can significantly improve your accounts receivable competencies and processes.
Marketers: Can Your Salespeople Pass the Fig Leaf Test?
Are your sales people going to market naked?
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