Call it a spoiled generation, if you wish. But the fact still remains that your customers really have no time (or patience) for anything less than a smooth experience when navigating your organization’s website.
And can you blame them? While I grew up with the blips and beeps of a dial-up modem blasting that sweet, sweet AOL Internet into action, and can still remember those days, it doesn’t mean I have to tolerate that same experience in 2016. Especially when a competitor’s site that just works is merely a click — or app download — away.
I’m not in the minority on this one, either. Recent Aberdeen Group research shows that mere seconds can lead to customer abandonment, and in turn, lost revenue:
Customers leaving your website
Three seconds of delay may not seem like a lot in the grand scheme of things, but in the online world, it’s everything. And the pattern of abandoning a website after just a little bit of delay isn’t just an anomaly: In fact, 43% of website visitors tell Aberdeen that they are unsatisfied with website performance.
But how are businesses working to reduce the risks of customer abandonment, and build traditional and mobile websites that perform at the highest levels, bringing back satisfied customers time and time again?
Check out the full (and free!) Aberdeen report, The Very Real Costs of Bad Website Performance, to find out!