When it comes to modern trends in application development, speed is king. The keywords for all application creators today center around agility and continuous development, and this is especially true for those building mobile applications.

In some ways, building a mobile application is easier than ever, with cloud computing and new advances in containers and microservices allowing developers to get started without investments in servers and costly backend systems. But in many ways, getting started with an application is still very complex and time-consuming.

This is especially true when dealing with the vital backend services needed for a modern mobile application. Developers need to have tight integration with data backends, and they need vital services like push notification and management tools.

Unfortunately, getting these kinds of backends in place isn’t as simple as spinning up a cloud server instance. And many developers are finding that they lack the time and expertise to effectively build these backend connections.

That’s where Mobile Backend as a Service (or MBaaS) comes in. Just as cloud reduced the work and complexity of building server backends,  MBaaS gives developers a fast and easy way to get themselves up and coding without having to deal with the backend.

Aberdeen research shows that this kind of service is paying real dividends for businesses that leverage it. They are more effectively moving to mobile as a core platform and they see increases in efficiency and customer retention. And, most importantly, MBaaS is helping these organizations stay on the cutting edge in other areas of technology. Our research shows that they are also more likely to leverage critical new technologies like the Internet of Things, artificial intelligence and augmented reality.

Often, when something is tagged with the “as a Service” moniker, it often just means that it’s available on the Web. But MBaaS is truly delivering on its promise, letting developers get to what they are good at (writing code) and letting someone else deal with the backend requirements.

To find out more about this and other mobile trends, read Aberdeen’s research into Enterprise Mobility & Collaboration.

Jim Rapoza is Senior Research Director at Aberdeen.

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